Life is great for Life is Good CEO and co-founder Bert Jacobs. If you have not seen or heard about the Life is Good brand you are living under a rock! Life is good is a tee-shirt business that grew into a lifestyle!
Bert’s best advice is:
Try to shoot for a timeless business
This is some sound advice from someone’s who’s brand is sold in approximately 4,500 retail stores in all 50 states in the United States as well as in 30 countries worldwide.
Not bad for a t-shirt business he started with his brother John Jacobs back in 1989. The business started humbly living out of their van to save money, and going college to college to sell their brand. After six years of sacrifice, the brand finally caught on with customers.
The magic moment for Jake came when he infused optimism with his logo and created the lifestyle that is the Life is Good brand!
The brand was an instant success with revenues of over $100 million annually. Jacobs pays it forward as he has created a Life is Good Kids Foundation, which helps children overcome life-threatening challenges.
Bert Jacobs is a multi-millionaire that stuck to what he believed in and it is made his brand what it is today.
Richtastic lesson of the day is create a business that is timeless and can work through any economy, don’t create a business, create a brand.
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